Leadership success and effective communication go hand in hand. You cannot separate leadership and communication. The better your communication skills are, the better your overall leadership abilities will be. It's as Kin Tindell, co-founder and former CEO of The Container Store, once said, “One of our foundation principles is that leadership and communication are the same thing. Communication is leadership.”
One place where a leader’s communication skills are on full display is during meetings. That’s why we’ve compiled some of our best tips focusing on the communication essentials needed to level up your next check-in, team, or staff meeting.
When you’re leading the discussion, it can be hard to be present and actively listen as your mind is jumping ahead to how you’ll respond or the following item to address on the agenda.
Yet, a study of top-performing sales reps showed how essential attentive listening is during meetings. The study showed that during meetings led by top-performing sales reps, their talk-to-listen ratio was 43:57. That is, they listened much more than they talked. No matter if it is a sales meeting, team meeting, or catch-up meeting, individuals want to be heard and for you to understand what they’re saying before you jump to a solution or give your opinion.
A recent Forbes article shared four ways to become a better attentive listener:
For a fruitful two-way conversation in a meeting, the leader must pose open-ended questions that encourage feedback and further discussion. One trick is to instead of asking “Do you have any questions?” which is an easy out for people to say no, reframe the question to be “What questions do you have?”
By posing this common question in a different way that solicits a response, you’ve opened up the conversation for a two-way dialogue. In addition, you get instant feedback if the individual has both received and understood your message.
One leadership communication skill central to effective leadership is conducting one-on-one meetings with employees. To ensure the time is valuable and a two-way conversation, try implementing the 10:10:10 template for 30-minute meetings. It will give your meetings structure and a leadership communication playbook for you to follow.
Jennifer Aaker, a marketing professor from Stanford University, found that only 5% of students remembered a statistic, but 63% could recall a story. She explains, “Research shows our brains are not hard-wired to understand logic or retain facts for very long. Our brains are wired to understand and retain stories."
When done well, using storytelling during a meeting allows you to paint a picture with your words so what you say resonates, engages, and sticks with your audience. The key is to craft your story against your audience and your goal of the message. Try adding a story the next time you want to persuade or inspire your audience.
Being a great storyteller can significantly improve your leadership communication skills, and the good news is that anyone can learn with practice. We believe storytelling is a skill for the future of work that leaders and team members alike can benefit from.
If leaders want people to act, they need to be explicit on expectations, actions, and accountabilities during a meeting. Bart Egnal, author of Leading Through Language says, “Because leadership is the ability to inspire others to act, you must indicate how your ideas should be turned into action.”
In his book, he states that for a call to action to be effective, it must be measurable, time-bound, use an active voice and be clear. Here is an example he gives of a weak and a strong call to action.
Becoming an effective communicator isn't something you become overnight. Still, with knowledge from this article and the support of communication training, such as Niagara Institute's best-selling course, Speaking as Leader, you can begin to increase your confidence in delivering your message across a wide variety of audiences.